A hub for founders who want to earn press coverage — built by the agency behind some of the world's most iconic tech brands and stories, in publications like WSJ, TechCrunch, Bloomberg, and beyond.
Practical guides from inside the agency. No signup required — just click and read.
One question separates the pitches that land from the ones that get deleted. Most founders get the answer wrong.
Read article →Most founders only run one engine. The ones who get consistent coverage know how to run both — and when to start with each.
Read article →The fastest shortcut in the industry — and it starts with your competitor's press coverage.
Read article →Agencies don't write better releases because they have more experience. They write them completely differently.
Read article →The pros write their comment the night before the data drops. Here's why — and how to do it yourself.
Read article →This single oversight costs founders press coverage more often than any bad pitch.
Read article →PR for Founders is a written course that takes these articles deeper — eight lessons covering everything from building your story to pitching your first journalist, written by practitioners who run these campaigns every day.
No videos. Clear, detailed writing you can reference any time, with frameworks, templates, and exercises built into every lesson.
Earned vs paid media. How the media world works. Where you fit.
Story bank, angles, the pub test, framing for a journalist's audience.
Media list, asset kit, monitoring setup, 90-day news calendar.
Press releases, pitch emails, exclusives, follow-ups that don't burn contacts.
Newsjacking, spokesperson comments, real-time rhythm.
When to write one, how to pitch it, what makes an editor say yes.
What actually matters, what to ignore, building journalist relationships.
The signals, what to look for, how to evaluate results.
Pay once. Access forever. Choose how deep you want to go.
The founding member price is $297. First 50 spots only — after that it's $497.
Enrol now — $297 →"The news is rarely what happened inside your company. It's what that event means outside it."PR for Founders — by LaunchLink