PR for Founders by LaunchLink

Learn to tell
your story.

A hub for founders who want to earn press coverage.

Built by the agency behind some of the world's most iconic tech brands and stories in publications like WSJ, TechCrunch, Bloomberg, and beyond.

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WSJ ✦ TechCrunch ✦ Bloomberg ✦ CNBC ✦ Business Insider ✦ Forbes ✦ Fast Company ✦ Sky News ✦ Startup Daily ✦ Yahoo Finance ✦ WSJ ✦ TechCrunch ✦ Bloomberg ✦ CNBC ✦ Business Insider ✦ Forbes ✦ Fast Company ✦ Sky News ✦ Startup Daily ✦ Yahoo Finance ✦
Free Resources

The PR playbook for founders

Practical guides and tips from the insiders.

Story Selection
4 min read

The Pub Test: How to Know if You Have a Story Worth Pitching

One question separates the pitches that land from the ones that get deleted. Most founders get the answer wrong.

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PR Strategy
5 min read

Two Engines, One System: The Framework Behind Every Great PR Program

Most founders only run one engine. The ones who get consistent coverage know how to run both and when to start with each.

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Media Relations
4 min read

Build Your Media List in 45 Minutes Without Paying for a Database

The fastest shortcut in the industry. It starts with your competitor's press coverage.

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Writing
5 min read

The Four Things That Make a Press Release Actually Work

Agencies don't write better releases because they have more experience. They write them completely differently.

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Reactive PR
5 min read

Newsjacking: How to Get Quoted in Major Media Without a Press Release

The pros write their comment the night before the data drops. Here's why, and how to do it yourself.

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Quick Wins
3 min read

The Headshot Mistake That Kills Placements (and How to Fix It This Afternoon)

This single oversight costs founders press coverage more often than any bad pitch.

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50+ years of PR
Distilled into five essential lessons. Written by the practitioners behind world-class campaigns, for founders who want to build a media presence themselves.
The Course

Ready to go further?

PR for Founders is a course developed from a cumulative 50 years of working with the press.

This practical course walks you through everything from understanding how the news works, to building your story, pitching your first journalist, and creating a sustainable rhythm that fits around running your business. Written by practitioners who run these campaigns every day. The frameworks, templates, and exercises built into every lesson will help you build a media presence, earn consistent coverage, and tell your story on your terms.

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01Understand+
  • Know the difference between earned, paid, and owned media and why it matters
  • Understand how journalists think, what they need, and how they make decisions
  • Map the media landscape and identify which tier is realistic for your business right now
  • Assess your PR assets and understand exactly what you're working with
02Get Ready+
  • Find your strongest story angles using the pub test framework
  • Build a targeted media list of 5–10 journalists in under 45 minutes no paid database
  • Prepare your full asset kit so you're ready when a journalist says yes
  • Set up a lightweight monitoring system and build a 90-day reactive news calendar
03Proactive PR+
  • Write a press release using the four rules that separate coverage from silence
  • Craft a pitch email that gets opened and know exactly how long it should be
  • Offer exclusives strategically, angle one story for different outlets
  • Follow up without damaging relationships, and know when to move on
04Reactive PR+
  • Write a spokesperson comment in the exact format journalists actually use
  • Pitch reactive commentary in under 150 words and get it out in hours, not days
  • Build a reactive rhythm so you never miss a news window
  • Prepare comments in advance of predictable events the way agencies do it
05Sustain and Grow+
  • Run a sustainable PR program on 3 hours a week
  • Build genuine journalist relationships that compound over time
  • Measure what actually matters and stop tracking vanity metrics
  • Recognise when it's time to bring in an agency and what to look for when you do
Pricing

Pricing.

Written course available now. Video content and membership tiers coming soon.

Available Now
Tech Week Offer
One-time purchase
The Course
The complete written course. Download once, keep forever.
$297
Once · Full price $497 after launch
  • Full written course, all 5 lessons
  • Every framework and template
  • Exercises built into every lesson
  • Lifetime access, fully self-paced
  • All future written updates included
  • Video lessons
  • Monthly content drops
  • Time with the team
Get access →
Coming Soon
Monthly subscription
Members
The written course plus video lessons and ongoing content as it drops.
$47/mo
Monthly · Cancel anytime
  • Full written course included
  • All video lessons
  • Monthly new content drops
  • PR tips and media watchlist
  • First access to new frameworks
  • Private member community
  • Monthly office hours
  • Pitch and release reviews
Join the waitlist →
Coming Soon
Monthly all-access
Inner Circle
Everything in Members, plus direct time with the LaunchLink team every month.
$497/mo
Monthly · Cancel anytime
  • Everything in Members
  • Monthly group office hours
  • Members-only pitch and release reviews
  • Direct access to LaunchLink practitioners
  • Priority responses
Join the waitlist →
FAQ

Common questions

How long does the course take?

+
Five lessons of written content. Most founders work through one lesson per week and start seeing results from Lesson 3 onward. You can move faster if you want, or take it at your own pace. Everything is available from day one.

Do I need any PR experience?

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None. Lesson 1 starts from first principles. If you've already worked with an agency or done some pitching, you'll move through the early lessons quickly and get straight to the parts that apply.

What if I don't have a major announcement right now?

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That's exactly what Lesson 4 is for. Reactive PR doesn't require an announcement. Just a perspective and the ability to move quickly. Some of the most effective PR work happens in response to news, not in front of it.

Does this work for any industry?

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Yes. The fundamentals of earned media don't change by sector. What makes a story, how journalists make decisions, and how to pitch effectively are principles that hold across markets and company types at any stage.

How is this different from hiring an agency?

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An agency handles everything: strategy, writing, pitching, relationships, and charges accordingly. This course teaches you to do it yourself at the stage when an agency doesn't make sense yet. Lesson 5 covers exactly when to make that transition, and what to look for when you do.

What's the refund policy?

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All sales are final. Questions? academy@launchlink.co

Your story is worth telling.

Start with the written course at $297. Video content and membership tiers launching soon.

Get access $297 →
The LaunchLink team